• Disclosure
  • Privacy Policy
  • DMCA Policy
  • CCPA
  • Medical Disclaimer
Monday, March 27, 2023
McLennan County News
  • Home
  • News
  • Business
  • Technology
    • Crytpocurrency
    • Gaming
    • Gadgets
  • Sports
  • Health
  • General
    • Business Services
  • Travel
  • Press Releases
  • Popular
No Result
View All Result
  • Home
  • News
  • Business
  • Technology
    • Crytpocurrency
    • Gaming
    • Gadgets
  • Sports
  • Health
  • General
    • Business Services
  • Travel
  • Press Releases
  • Popular
No Result
View All Result
No Result
View All Result
Home Technology Metaverse

Wendy’s Enters The Metaverse With VR Baconators & Fanta Fountains – GOBankingRates

wendy’s-enters-the-metaverse-with-vr-baconators-&-fanta-fountains-–-gobankingrates
Share on FacebookShare on Twitter

Hickory, NC, USA-9/27/18: A newly constructed Wendy's fast food restaurant, with outside seating.

J. Michael Jones / Getty Images

A few weeks following McDonald’s’ entry into the metaverse, Wendy’s has announced a similar move, with the opening of the “Wendyverse” in  Meta’s Horizon Worlds on April 2.

See: McDonald’s is Entering the Metaverse: Order Real Burgers via Virtual World

Find: Metaverse Real Estate Continues to Soar in 2022

“Wendy’s is teaming up with creators in Meta’s Horizon Worlds to make (virtual) dreams come true with the grand opening of the Wendyverse in Horizon Worlds on April 2. Virtual reality becomes reality as Wendyverse gives fans all-new 3D opportunities to virtually interact with each other and the brand — as only Wendy’s can,” the company said in a statement.

Christophe de Courson, co-founder & Chairman of “Cross The Ages,” a blockchain-based trading card game, told GOBankingRates that while lots of brands are starting to get involved in the metaverse, “at the moment it’s more a marketing ploy than it is a real business strategy, especially for a restaurant.”

“That being said, it’s interesting that Wendy’s is opening their location in Meta’s Horizon Worlds, as opposed to Decentraland or the Sandbox. As the metaverse grows over the next few years, there is going to be competition as to whether big tech’s metaverses, like Horizon Worlds, or decentralized Web3 metaverses like Decentraland end up being the dominant players,” he said. “So far Decentraland has been the most prominent — and most brands in the metaverse have focused on it– but Wendy’s decision to open in Horizon Worlds may be a sign that big tech is catching up.”

Indeed, in February JPMorgan made a big step into the metaverse, becoming the first bank to open a lounge in Decentraland’s Metajuku mall, and in March, banking giant HSBC set a stake in the metaverse through the purchase of a plot of virtual land, becoming the first global financial services provider to enter The Sandbox, as GObankingRates previously reported.

An Oculus blog post explains that if you “ever wanted to visit a larger-than-life world filled with a breakfast sandwich sports arena and an orange Fanta fountain, you can “just grab your Quest 2 on April 2 and head to Horizon Worlds for a burger-fueled VR adventure that would make Dave Thomas proud.”

Launched in 2021, Horizon Worlds is “a free social experience that allows people to explore, play and connect in new and extraordinary ways with immersive VR,” according to the company.

“Inside this whimsical world from Wendy’s, you’ll find Town Square Central–a virtual Wendy’s restaurant complete with an inflatable fry guy you can make dance (if you can find the hidden controller) and Easter eggs that might unlock some free IRL food (mmm, Frosty treats). And over in Partnership Plaza, basketball fans can celebrate in style with a Hot ‘N Juicy jersey cannon and VR Baconators you can throw for a half-court shot at The Buck BiscuitDome,” according to the blog post.

It’s no wonder so many participants are jumping on the metaverse bandwagon — a new Citi report estimates that the total addressable market for the metaverse could be between $8 trillion and $13 trillion by 2030, with total metaverse users numbering around five billion.

See: Metaverse Jobs Reach an All-Time High – How Do You Apply?

Find: Which Companies Are Primed To Excel in the Metaverse?

Josh Gerben, trademark attorney and founder of Gerben Law, who flagged the McDonald’s metaverse trademarks on Twitter in February, told GOBankingRates that many other fast food restaurants, in addition to McDonald’s and Wendy’s, are planning for metaverse locations.

“In just the past few weeks, Pizza Hut, Taco Bell, KFC, Dunkin’, Burger King, Baskin Robbins and Hooters filed trademark applications indicating they plan to open restaurants in the metaverse,” he said.  “Most of the filings noted that the metaverse restaurants will be “virtual restaurants offering delivery of food and beverages.”

More From GOBankingRates

  • Food Stamps: Can You Use Your SNAP EBT Card at Gas Stations?
  • 30 Biggest Do’s and Don’ts When Buying a Car
  • How to Easily Add $500 to Your Wallet This Month
  • 35 Useless Expenses You Need To Slash From Your Budget Now

About the Author

Yaël Bizouati-Kennedy is a full-time financial journalist and has written for several publications, including Dow Jones, The Financial Times Group, Bloomberg and Business Insider. She also worked as a vice president/senior content writer for major NYC-based financial companies, including New York Life and MSCI. Yaël is now freelancing and most recently, she co-authored  the book “Blockchain for Medical Research: Accelerating Trust in Healthcare,” with Dr. Sean Manion. (CRC Press, April 2020) She holds two master’s degrees, including one in Journalism from New York University and one in Russian Studies from Université Toulouse-Jean Jaurès, France.

McLennan County News

© 2021 McLennan County News Online

Navigate Site

  • Disclosure
  • Privacy Policy
  • DMCA Policy
  • CCPA
  • Medical Disclaimer

Follow Us

No Result
View All Result
  • Home
  • DMCA Policy
  • Medical Disclaimer
  • Privacy Policy
  • Disclosure
  • CCPA
  • Terms of Use

© 2021 McLennan County News Online

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT