Learning how to buy crypto isn’t easy but Crypto.com has truly arrived stateside and has certainly become a viable option for getting into the cryptocurrency game on iPhone. As the bright red letters adorning the house of LeBron get pulled down and carried away into the annals of sports history, a new moniker is being readied to dawn its new mantle atop the former Staples Center. Tinsel Town will soon have a new set of shining bright lights across its beloved colosseum with the official unveil of sorts ahead of tip-off tonight when LeBron’s Lakers takes on Kevin Durant’s (and very much not Kyrie Irving’s) Brooklyn Nets. Some $700 million dollars later — a bag far larger than the one America’s favorite office supply store had to shell out 10 years prior — virtual currency giant Crypto.com will forcefully take its new place across the skyline in Laker nation. And its Crypto iOS app will be the mobile platform that helps propel it even deeper in to the pockets of Americans.
The Crypto takeover
Having already claimed stake in sporting venues across the globe, what is quickly becoming the biggest new player in the cryptocurrency game will begin splashing three’s from the parking lot at 1111 south Figueroa Street when Staples is overthrown by Crypto.com with the largest naming rights deal in history — I get it, but I can’t honestly believe they are keeping the “.com” here.
The latest home of the Los Angeles Lakers, constructed at a cost of $375 million or $583 million in today’s economic environment, opened back in 1999 and has only ever dawned one glowing red name — until now (or, officially speaking, by June 2022 when the full switch over is complete).
Hate it or love it, Crypto.com just spent $200 million more to plaster its name across Lakers Arena than it costed to build the thing, almost daring nay-sayers and skeptics to doubt the validity of the crypto future it is pushing with its Crypto iOS app (use this link to get $25 bonus when you download the app), NFT-backed universes, and more it has become so successful with.