BATAVIA — The Genesee County Chamber of Commerce has released its 2022 Genesee County Visitors Guide.
A total of 80,000 guides will be distributed statewide, along with neighboring states and Ontario, Canada. The guide will highlight all Genesee County has to offer.
The tourism industry was hit hard by the pandemic, but chamber officials said in a news release they’re confident the county’s second leading industry will have a strong return this year.
“This year’s visitor guide is a reflection of what we’ve experienced these past 24 months as a destination marketing organization” said Kelly Rapone, tourism director at the chamber. “Because of pandemic limitations and temporary closures of major attractions and large events, our messaging naturally shifted to highlighting opportunities to explore our quaint communities, experience our outdoor dining, nature parks and recreation.”
That switch is reflected on this year’s cover, which officials said beautifully captures the essence of one of Genesee’s welcoming communities — Le Roy. The main image features Farmer’s Creekside Tavern & Inn and depicts a relaxing experience that awaits in Genesee County.
The photo was taken by Elyse VanZile.
The cover is going to appeal to a broader travel market segment than what has historically been presented, officials said. To further compliment that, the chamber will be shining a bright spotlight on the county’s live music scene.
One page will highlight JamInGenesee.com, a new webpage that will launch in the coming weeks as part of an overall tourism website redesign.
“From restaurants that feature acoustic artists, to bars and taverns with live music, local outdoor concert series and more, Genesee is in fact jamming,” chamber officials said. “The chamber tourism staff has been working with local destinations, and area bands to promote nearly 100 live music events this year.”
Additional features this year include:
n Six Flags Darien Lake is investing in the park again this year with the addition of a massive new water attraction, Wahoo Wave, an adrenaline-packed adventure sending riders into near vertical motions to experience extended hang times and zero G-forces. Also new the park’s lodging is offering flexible stay options, with park admission being sold separately. Go from “room to zoom” at their rustic Lodge on the Lake Hotel, cabins, guest houses, RV’s or campsites.
n A feature on Ely S. Parker’s commemoration by the United States Mint to be featured on the 2022 Native American Dollar Coin.
n Six pages highlighting the county’s top outdoor nature assets, from the Iroquois National Wildlife Refuge, The Bergen Swamp and more.
The digital version of the visitor guide can be viewed at visitgeneseeny.com/vacation_planner. Visitors may request a free copy of the brochure on the website.
Area residents that would like a copy can stop by the chamber’s Visitor Center at 8276 Park Rd. in Batavia. Its brochures can be found in the building’s vestibule, which is open 24 hours per day, seven days per week.